COMMUNICATIONS
Communication strategies are essential to leveraging policy change. Indicator data is only as useful as its communication power. According to Phil Sparks of the Communications Consortium Media Center and presenter at our First National Meeting, the essential elements of a media strategy are: - clear messages - defined target audience - timelines - resources - action steps - feedback and evaluation
Some effective communications "tools of the trade" are: - one-on-one relationships - press briefings - press conferences - press kits and written materials - editorial/op-ed pieces - radio and TV news feeds - paid advertising - public service announcements
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